WooCommerce shortcodes in transactional emails (guide)

A concise guide for better WooCommerce emails. How to add dynamic data and get more from every order confirmation.

WooCommerce Shortcodes for Email  – a concise guide to better WooCommerce emails.

WooCommerce transactional emails are one of the perfect ways to communicate with your customers. It is essential that these emails add value to your customers' inbox and are attractive and pleasant.

Rather than sending generic emails about order status, let's be more creative and engaging to capture customers' attention in an efficient manner. To make this effective, customising WooCommerce emails is essential. Customisation can be made simpler with the use of dynamic WooCommerce email shortcodes.

To make your emails look both professional and attractive, in this case use the plugin – Email Customiser Plus plugin for customising your shop emails. This plugin comes with text, style, image customisation and a list of WooCommerce shortcodes for email. WooCommerce shortcodes can easily retrieve essential information, such as order details, shipping information, payment methods and more to your shop emails.

Sounds interesting, doesn't it?

In this article, we've provided an overview of the drag-and-drop WooCommerce email shortcodes plugin and also the procedure for adding dynamic data and additional order information to your WooCommerce emails.

Before you start, you should ensure that you have installed and activated the popular WooCommerce Email Customiser plugin:

Download email designer plugin

What will we discuss in this blog?

• Benefits of customising the WooCommerce email template
• The best WooCommerce email designer (price/quality ratio)
• Standard email templates in the designer tool
• What are WooCommerce email shortcodes?
• List of shortcodes in the WooCommerce designer tool
• Retrieve additional order information in the email template
• Where do you find the order meta shortcodes?
• How do you retrieve order metadata in your email template?
• Benefits of customising the WooCommerce email template

Email marketing plays a major role in the development of an online business. WooCommerce emails are the smartest way to bring back or attract your target audience. WooCommerce emails are certainly a marketing tool for your business. That's why it's necessary that these emails add value to your customer's inbox through a professional approach to WooCommerce email customisation.

Customising WooCommerce emails helps increase your brand value. WooCommerce emails for each order status can be efficiently customised with the WooCommerce email extension. The plugin can also customise transactional emails with a coupon for the next order to entice your customers to purchase from you again.

The best WooCommerce email designer

Simply customising WooCommerce emails won't make much difference in your development. Customising WooCommerce email templates like a pro will bring major changes to your shop. This is efficiently achievable with the use of the best email designer – Email Customiser Plus for WooCommerce.

This plugin is so reliable that customisation can be done through a simple drag-and-drop action from the built-in tools. No coding is required to understand and customise transactional emails with this plugin. It comes with a user-friendly and simple interface with almost 10+ WooCommerce email templates that can be seamlessly customised further.

Below are the plugin features that help with easy customisation of a WooCommerce email:

• With the plugin you can add your logo/image to the order email, which increases your brand visibility.
• A popular MJML email framework is used to ensure responsiveness across different devices.
• The main advantage of the plugin is that you can start completely fresh. You can make the right choice from the available WooCommerce email templates in the plugin.
• It supports important plugins such as – WooCommerce Order Status Manager and the official WooCommerce Booking Plugin.
• This plugin uses WooCommerce shortcodes for email to retrieve dynamic data and you can manage email content in a simple way.
• You can preview your customised email by sending a test email.
• Only the WooCommerce email templates are customised and with the plugin you can export your email design in one click.

Standard email templates in the designer tool

The email designer has  10+ WooCommerce email templates. Choose the right email template design and customise it further with the drag-and-drop editor. You can even choose the language of the emails.

WooCommerce email templates can be edited, deleted, exported and you can also make a copy of the template. You can even enable and disable templates with the respective toggle button.

After the language and email template have been selected on the next page, choose the design for your transactional email.

What  are WooCommerce email shortcodes?

WooCommerce email shortcodes are used as placeholders for dynamic data. When you customise your WooCommerce email templates, you can add dynamic data to retrieve product and order information using the shortcodes.

For example:

[woo_mb_shipping_address] – this shortcode is used to replace the actual shipping address of the customer in the email notification.

The plugin generates shortcodes that go hand-in-hand with the WooCommerce email builder.

WooCommerce shortcodes for email customisers are available under the “Shortcode” button.

Here's where you can find the shortcodes:

The shortcodes can be retrieved in the WooCommerce email customisation. To do this, click the “edit” button of an email template as shown below.

This takes you to the page below:

This displays all WooCommerce email shortcodes available in the customiser plugin. The shortcodes can be found in any WooCommerce email template of the customiser. When you click on the shortcodes button in one of the WooCommerce email templates, the available shortcodes are displayed in a pop-up.

Below you will find the list of shortcodes supported by the plugin:

Billing Address

• {{billing_address.formatted_address}} – To get a billing address
• {{billing_address.first_name}} – To get the billing first name
• {{billing_address.last_name}} – To get the billing last name
• {{billing_address.name}} – To get the billing name
• {{billing_address.company}} – To get a billing company
• {{billing_address.phone}} – To get the billing phone number
• {{billing_address.address1}} – To get billing address 1
• {{billing_address.address2}} – To get billing address 2
• {{billing_address.city}} – To get the billing city
• {{billing_address.state}} – To get the billing state
• {{billing_address.province}} – To get the billing province
• {{billing_address.zip}} – To get the billing postcode
• {{billing_address.country}} – To get the billing country

Shipping Address

• {{shipping_address.formatted_address}} – To get the shipping address
• {{shipping_address.first_name}} – To get the shipping first name
• {{shipping_address.last_name}} – To get the shipping last name
• {{shipping_address.name}} – To get the shipping name
• {{shipping_address.company}} – To get the shipping company
• {{shipping_address.address1}} – To get shipping address 1
• {{shipping_address.address2}} – To get shipping address 2
• {{shipping_address.city}} – To get the shipping city
• {{shipping_address.state}} – To get the shipping state
• {{shipping_address.province}} – To get the shipping province
• {{shipping_address.zip}} – To get the shipping postcode
• {{shipping_address.country}} – To get the shipping country
• {{shipping_method.title}} – To get the shipping method title
• {{shipping_method.price}} – To get the shipping cost

Shop Details

• {{shop.name}} – To get the shop name
• {{shop.email}} – To get shop email
• {{shop.url}} – To get the shop URL
• {{shop.address1}} – To get shop address 1
• {{shop.address2}} – To get shop address 2
• {{shop.city}} – To get the shop city
• {{shop.zip}} – To get the shop postcode

Order Details

• {{id}} – to get the order ID
• {{email}} – To get an order email
• {{order_number}} – To get the order number
• {{item_count}} – To get the total number of items
• {{last_note}} – To get the latest note
• {{landing_site}} – To get the landing page URL
• {{note}} – To get a note
• {{order_status_url}} – To get the order status URL
• {{order_status_link}} – To get the order status link
• {{subtotal_price}} – To get the order subtotal
• {{total_price}} – To get the order total
• {{created_at}} – To get the order creation date
• {{order.id}} – To get an order ID
• {{order.fee}} – To get order fees
• {{order.refund}} – To get the order refund
• {{order.url}} – To get the order URL
• {{order.cart}} – To get order cart details
• {{order.customer_provided_note}} – To get a customer-provided note

Payment Details

• {{payment_method}} – To get the payment method for the order
• {{payment_url}} – To get the payment URL
• {{payment_transaction_id}} – To get the transaction ID of the order

Password Reset

• {{customer.password_reset_url}} – To get the customer name

New User

• {{customer.password}} – To get the customer name
• {{customer.activation_url}} – To get customer email

Customer Details

• {{customer.name}} – To get the customer name
• {{customer.email}} – To get customer

Email Social Media  Shortcodes

• {{facebook}} – Facebook URL from settings
• {{twitter}} – Twitter URL from settings
• {{instagram}} – Instagram URL from settings
• {{linkedin}} – LinkedIn URL from settings
• {{pinterest}} – Pinterest URL from settings

Order Meta

• {{order_meta.Your meta key}} – Loads the value of the order meta key.

The above WooCommerce email customised shortcodes can be used to retrieve dynamic data to the email template.

Retrieve Additional Order Information in the Email Template

When the WooCommerce email customiser shortcode supports all built-in default order values, there may be situations where you might need additional order information. The meta information from WooCommerce emails can be obtained from the order meta table in the form of shortcodes stored by the WooCommerce email customiser.

Where do you find the order meta shortcodes?

As previously described for viewing WooCommerce email shortcodes, clicking the shortcodes button in one of the WooCommerce email templates will display the available shortcodes in a pop-up.

At the bottom of the pop-up you will find sections with the order meta shortcode, as shown below.

Select a sample order and click the “view order meta” button. This displays additional information from the WooCommerce shortcode of order_id for customers in an email template that has already been saved.

How do you retrieve order metadata in your email template?

Go to WooCommerce -> Email Customiser Plus -> Edit the email template in which you wanted to include the order metadata.

Add a shortcode in the following format: {{order_meta. your meta key}}

In my example this is: {{order_meta._wlpr_points_earned}} to retrieve the total points the customer has earned.

The customiser retrieves the respective order data and the key when sending the email.

Below is an example to show how metadata for the first name is added to an email with a completed order.

The metadata for first name {{order_meta._billing_first_name}} has been added to the transactional email.

In the same way you can add additional information to your WooCommerce order emails using the order meta shortcodes.

Transactional emails are a crucial part of order processing. That's why WooCommerce email customisation is necessary to create attractive invoices and order emails. Implementation of the decorator tool – Email Customiser Plus for WooCommerce provides great brand identity for your online business.

The plugin is so flexible and reliable that you can customise your WooCommerce emails with a few clicks. The email shortcodes in the plugin are used to add dynamic data. Add additional order information to the email template using WooCommerce order metadata which would help add value to your customers' inbox through your transactional emails.

Set yourself apart from competitors by creating attractive WooCommerce emails using the best WooCommerce email builder.

Good luck!

PS. Would you like us to do the above? And get the licence for Email Customiser Plus  FREE? Then let us maintain your shop or  website by subscribing to one of our Service Plans.