Scaling your business: more leads, more customers
Hand over lead generation and email marketing — more customers through an effective marketing funnel.
Do you have a thriving business? And do you have ambition to grow your business? Then it's time to scale up your business! To generate more revenue and grow your business, it's essential to bring in more leads and convert those leads into customers.
Now you might be thinking: I simply don't have time for that, because I'm already swamped running my thriving business! Good news: Ghio Webdesign & Webservices can take this process off your hands. Find out how we do it here.
Scale up your business thanks to a marketing funnel
Perhaps you recognise the following situation: your business is thriving, you have quite a few customers, but most customers come through word-of-mouth. You have a nice website (or webshop) where you sell your services (or products). Maybe your website even gets plenty of visitors already and you've made some sales through it. Yet you had hoped to attract more customers through your websiteâ¦
The reason this scenario is so recognisable to many entrepreneurs is because only 2% of sales are made on first contact. So if 100 visitors come to your website, only 2% of them will immediately make a purchase.
- So how do you ensure you get more customers? You do this by driving more visitors to your website and by increasing the percentage of people who go on to make a purchase. A (potential) customer goes through different steps from first contact to purchase, making contact with your business at different points. We call this the customer journey.
- Via a marketing funnel, you guide (potential) customers through this journey. Funnels help you convert more leads into customers. It's the fastest and most efficient way to grow your business.
Creating an effective marketing funnel
A marketing funnel is an imaginary funnel on a website or webshop. The funnel collects a large number of people at the top, in the form of visitors. These are 'educated' through the funnel from visitors to interested parties and ultimately emerge at the bottom as a (returning) customer.
- When you entrust us with scaling up your business, creating an effective marketing funnel is our primary goal. We create a marketing funnel system that brings in new leads and converts these leads into customers.
- We package all of this into a 6-month strategy, which includes various promotional calendars of 30 and 90 days. Within the shortest timeframe, you're guaranteed to have more leads and more customers.
We do this as follows:
- Targeted email campaigns with optimised up- and cross-selling
- Acquiring new email leads via social advertising
More customers thanks to email marketing
Email marketing is one of the most effective ways to convert leads into customers. With email marketing, you can send highly targeted messages to people who have had some contact with your business in one way or another, and had enough interest to leave their email address.
You can segment your audience and send personalised, tailored emails that keep your potential customers interested and move them to the next step in the customer journey. In short, a good email marketing strategy is essential when you want to scale up your business.
- Are you already doing email marketing yourself? We'd be happy to take this off your hands. We implement an email marketing strategy where we first focus on the low-hanging fruit, after which we also optimise more complex matters to generate more revenue from email marketing.
Picking the low-hanging fruit with email marketing
After strategic consultation, we first focus on the low-hanging fruit. We seize the opportunities that are there for the taking, require relatively little investment and yet have a huge impact on the number of customers you can acquire through email marketing. Think for example of:
- Improving the subject line. Is a large percentage of your emails not being opened? Then improving the subject line can make a huge difference!
- Improving the mobile-friendliness of emails: no fewer than 54% of Dutch people read their email on their smartphone. It's therefore important that your emails are easy to read on a mobile phone.
- Adding an inviting call-to-action. A call-to-action is a prominent button designed to get the reader of an email to click through to your website.
Scaling up your business through email marketing campaigns
Once we've picked the low-hanging fruit, we move on to the real work. We optimise various transactional emails, such as order confirmations and shipping notifications, and set up various email marketing campaigns.
Think for example of the following campaigns:
- Onboarding campaign
It might sound a bit ominous, but a so-called 'onboarding campaign' is part of every good email marketing strategy. It's the moment when customers first get to know your business. This phase is also called the orientation phase. With onboarding campaigns, new leads are warmed up and the email customer journey begins. In these emails, we introduce potential customers to your business, your product and your overall objective.
- Engagement campaigns
After the onboarding campaign, a customer knows who you are and what product or service you sell. However, they probably haven't bought anything from you yet. That's why we convert these warmed-up leads into first-time buyers through engagement campaigns. We do this by sending personalised emails with relevant content.
- Ascension campaigns
During the engagement campaign, we converted various leads into one-time customers. One-time customers are nice, but of course you'd prefer for a customer to return regularly. During the ascension campaign, we therefore convert first-time buyers into repeat customers. We do this by keeping these customers interested with relevant content and by making them personalised offers.
- Segmentation campaigns
Does a customer always buy a specific product from you? Or do they regularly use a particular service? Then it's interesting to look at whether these customers might also be interested in other products and services you offer. We gauge this interest during monthly segmentation campaigns.
- Promotional campaigns
During so-called 'promotional campaigns', we then attempt to encourage leads and existing customers to make a purchase based on lead interest and revenue targets by offering various promotions.
Scaling up your business through email marketing automation
Do you really want to get going with scaling up your business? Then personalised emails are in our view the way to go. However, this doesn't mean we create and send each email to each lead individually. To set up large-scale email marketing campaigns and create personalised emails, we use segmentation and email marketing automation. We divide your leads into different groups and then automatically send a series of emails to these groups. This ensures your lead receives the right email to move them one step further in their customer journey.
We also make use of the following automations:
- Re-engagement automations: leads who don't open their email for a long time automatically receive an email with a compelling subject line to re-engage them with interest.
- Abandoned cart automations: if a customer has added something to their shopping basket but leaves the site without making a purchase, we automatically remind them of this.
Content and brand-building emails
In all our campaigns, we recognise that customers aren't sitting waiting for sales emails alone. They probably didn't sign up for the newsletter to receive sales pitches, but want to see and read interesting content. We ensure that during all these campaigns, we continue to offer relevant content for the target audience, which keeps (potential) customers interested and improves the reputation and brand awareness of your business.
2. More leads thanks to social media advertising
Of course, to set up a successful email marketing campaign, you need email leads. We provide new leads through paid advertising on Facebook and Instagram. We start with a small budget and gradually scale it up based on performance.
- We launch or take over your social media marketing.
- The goal of the ads is to achieve a Return on Ad Spend (ROAS) of at least 1:2. This means that every pound we invest in social media advertising should generate at least 2 pounds in return.
- The social media ads generate new leads and support customers at all stages of the customer journey.
Scaling up your business through social media marketing campaigns
With social media marketing, we also start with the low-hanging fruit, then gradually expand to an advertising system that strengthens the customer journey at all stages. The goal: scalable campaigns that create sustainable growth.
Examples of such social media marketing campaigns include:
- Cold traffic campaigns
These campaigns are all about creating brand awareness. It's important that people become familiar with your business and know what you do. Everything is aimed at generating interest in your business within the target audience and getting them to take action. With these campaigns, we want to drive more traffic to your website.
- Remarketing (warm and hot traffic campaigns)
With warm traffic campaigns, we focus on people who have already been to your website, for example because they clicked on our cold traffic campaign social media ad. We also try to re-engage people who found your website through other means. This is what we call remarketing.
These campaigns also include abandoned cart leads (customers who have added products to their shopping basket but haven't made a purchase) and first-time buyers (people who have bought something from you before).
- Campaigns for upsells, cross-sells and challenges
Of course, we don't forget your biggest fans. Customers who have bought from you multiple times are often easier to convince to do so again. We try to get them to purchase other, more expensive products and participate in challenges.
Are you ready to scale up your business?
Are you ready to scale up your business and bring in more customers? Then get in touch with us today.