In progress
Online academy · Rotterdam, NL · In progress
Three separate systems become one platform
Power Academy is an online health academy run by Mohammed Boulahrir, with courses, masterclasses, a book and supplements. Over 110,000 visitors a quarter. Mohammed has been a client for years.
- 3 → 1 site, checkout and members' area become one platform
- € 1,800+ a year in subscriptions, soon gone
- 1.5 seconds goal: sales page on screen on a phone
What's at stake
Right now Power Academy runs on three separate systems: the site (WordPress with 31 plugins), a checkout on another domain, and a separate members' site. Buyers leave the site to pay, then get access through a third system. The link between them failed three times this year. And every hand-over loses buyers.
What it delivers
- No more buyers lost along the way. Browsing, paying and following the course happen in one place, on their own domain.
- Over € 1,800 a year less in subscriptions. The checkout subscription and the members' link licence go away.
- No more silent failures. There's no link left to break. Logging in works with a link by email, no password.
- More buyers from the same ad budget. Two out of three visitors come from Facebook and Instagram, often through a paid ad. Fast sales pages mean fewer of them drop off.
- New masterclasses, live without help. Fixed templates and one admin: Mohammed creates a new course and links it to the checkout himself.
What I'm building
One platform with fast sales pages, a checkout of their own with iDEAL, Bancontact and credit card, and the members' area with every course. All 318 articles come along, in eight themes. All members and purchases move over, counted before and after. Old and new run side by side for two weeks. After launch I'll measure before and after. The result goes here.
